Environmental Analysis Of Disney Samples †MyAssignmenthelp.com

Question: Discuss about the Environmental Analysis Of Disney. Answer: Customers' tastes and preferences are changing. Disney, therefore, needs to reinvent its product offerings. Disney has been sourcing its products from low-cost factories in China. This trend is making Disneys merchandise not to be attractive to local customers. This is due to the belief that original and quality products come from Hong Kong. Disney should, therefore, change where it is sourcing its products from. Environmental analysis Disney is located in a small location in Hong Kong. Its small size is making it less attractive to customers. Following the incident in which a ticket hiccup occurred during a Chinese new year in February 2006, many customers abhor Disney. During this incident, a majority of the mainland tourists with valid tickets were barred from entering the park. The cause of this scenario was due to the small size of the park. Customers require large and spacious venues. Disney, therefore, needs to work on creating a more spacious venue that can accommodate more people. SWOT Analysis Strength Disneys strength lies in the huge number of the local people. If Disney can tap this resource then it stands a better chance of generating more revenue. So far, Disney does not face any serious competition in the market. This is advantageous given that Disney has the opportunity to dominate the market. The weaknesses Disneys has a negative public image. This is as a result of the February 2006 hiccup where a majority of the mainland tourists with valid tickets were barred from entering the park. This negative publicity is affecting the operations of Disneyland. This is affecting the income generated by the business. Besides, Disneys culture is not popular in China. This is partly due to the negative publicity and also due to the tight media control experienced in China (Farhoomand, 2005). Opportunity China is dominated by Chinese ethnic groups who are the majority. Disney ought to tap this opportunity. It can invest in Chinese artifacts which are loved by the huge Chinese population. Threats The location of Disney Park is far from the City Centre. This is a serious threat to its business opportunity given that a majority of the people may not like to travel to the scenic corner out is located outside the city of Hong Kong. A section of the park which was also built on a reclaimed land faced various challenges starting with the criticism by environmental groups. Reinventing product offerings Rebranding Disney needs to rebrand. Over the years, Disneyland has faced a lot of challenged which has seriously affected its public image. As a result, Disney has been abhorred by many would-be customers. The services of Disney have not always been proper. There has been lack of unique features which is essential for this kind of business. This has affected its operations and brought about low income. Rebranding Disney will help Disney to become acceptable and start afresh. Disney also needs to include in its merchandise sufficient products that appeal to the adult Chinese population. Chinese kids are often in school and thus have little opportunity to visit entertainment venues. Sufficient Chinese elements need to be included and well organized in the tourist and entertainment places. This will help boost attendance rate. A change of location is also very important. It will help erase the negative publicity and also help in attracting more people since the small size of Disney has discouraged people before. Satisfying the expectation of the customers begins by giving customers what they need. A good name is one of the very important things. Every customer would like to be associated with what is good not what is bad. Public image is thus very important. Customers need products that add value to their life too. Disney needs to find products and services that give value. References Farhoomand, A. (2005, August 31). Disney: Losing Magic In the Middle Kingdom. Asia Case Research Centre, pp. 1-32.