Entrepreneurship and Innovation Plan

Question: Discuss about the Entrepreneurship and Innovation Plan. Answer: Introduction: For the development of effective food connection system, it is necessary to evaluate different requirements of the people. Thus, organization will have to implement survey method so that it can able to identify the best possible way to fulfill all the requirements of the targeted customers (Vuong 2016). As mentioned earlier, organization will focus on the health conscious working people in order to expand their business in an appropriate way. It has been assessed that people are becoming more health conscious. Therefore, it is providing organization huge potential market to expand their business. For that reason, organization will form a questionnaire with a mix of qualitative and quantitative questions so that it can able to identify the market trend in an appropriate way. The questionnaire will be developed on Google form so that it can influence people to share their views in an appropriate way. The organization will select 90 working personnel from Melbourne CBD area, which will include working mothers and single working people for the effective collection of data. Thus, selection of respondents will follow non-probability sampling technique (Espie, Hames and McKinstry 2013). It will utilize email platform to send the questionnaire to the selected personnel. The focus will be on the utilization of internet platform, as majority of the respondents does not have sufficient time that is required for conducting face-to-face interview method. The organization will also utilize combination of qualitative and quantitative questions, as it will help to identify trends as well as different perspectives of the people regarding the kind of quality of food and services they require to lead a healthy life. References: Espie, C.A., Hames, P. and McKinstry, B., 2013. Use of the internet and mobile media for delivery of cognitive behavioral insomnia therapy.Sleep Medicine Clinics,8(3), pp.407-419. Vuong, Q.H., 2016. Survey data on entrepreneursÃâ€" ³ subjective plan and perceptions of the likelihood of success.Data in brief,6, pp.858-864.